In spite of being one of the most nature-dependent sports in the world, surfing seems to be growing at an exponential rate. As surf park technology also grows, it’s only matter of time before current and future surf enthusiasts will gain access to perfect waves without going to the beach or waiting for the next swell. As we enter this emerging sector and phase of growth in the industry, it’s wise to look at history for clues of how best to grow the sport and culture around it.
A History of Cross-Pollination
At its origins, skateboarding evolved out of a need to do something when the waves went flat. It was an activity largely created by (or at least made stylish/popular by) surfers. In the ‘50s you could say with some measure of confidence that most “skaters” were really surfers looking to kill time, and not ...more
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