It's tough for brands and agencies to compete with the plethora of amazing GoPro surfing footage,
but Samsung and 72 and Sunny Amsterdam have done a bloody good job with
this two-minute film to promote its partnership with The Association of
Surfing Professionals World Tour. As the blurb says: "Directed by Mark Molloy via Exit Films, Melbourne
and Smuggler, London, "Every Day Is Day One" intercuts scenes of pros
like Kelly Slater, Mitch Crew, Gabriel Medina, Stephanie Gilmore and
Johane Defay tackling heroic waves, with those of young amateurs giving
it a go. No matter how experienced they are, they all encounter
struggles. The point is to convey the idea that in surfing, no two days
are ...more(+videos)
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